Brad Holzworth Joins Advanta as Director of Marketing

AMARILLO, Texas – Advanta Seeds, a leading international supplier of proprietary agricultural crop genetics, announces Brad Holzworth has joined the company as Director of Marketing – North America.

Holzworth comes to Advanta with more than 17 years of seed industry experience working at Syngenta. He served in a variety of leadership roles at Syngenta in the areas of supply chain, business development, strategy & marketing.

In his role with Advanta, Holzworth will be responsible for the development and implementation of strategic initiatives to drive sales of the Alta Seeds™ and Phoenix® brands. He will oversee all North American communications for the company and direct its marketing campaigns.

“Brad has a strong combination of marketing expertise and leadership that will be invaluable to us as we work to continue building our brands,” says Steve Ligon, North American business director for Advanta. “We look forward to Brad putting his wealth of industry experience and insight to work for us.”

Holzworth holds a bachelor of business administration and management degree from the University of Nebraska-Lincoln and received an MBA from Arizona State’s Thunderbird School of Global Management.

For more information on Advanta, visit:

About Advanta

Advanta US is an operating unit of Advanta, a global seed business that combines proprietary crop genetics and plant breeding capabilities with biotechnology to produce high-quality seed products and solutions for its customers around the world. Advanta is a member of the UPL group of companies.