Advanta Adds U.S. Technical Development Manager


AMARILLO, Texas – Advanta, a leading international supplier of proprietary agricultural crop genetics and seed, announces the hiring of Travis Kidd as technical development manager. Kidd will oversee product advancement efforts for Advanta within the United States. His responsibilities include supervision of the company’s product portfolio in all crops, hybrid trial coordination, data analysis and technical field support.

“Travis will work with our breeders and R&D personnel to guide product development and capitalize on our global pool of genetics,” says Steve Ligon, North American business director for Advanta. “He will direct regional testing of seed advancements made from our worldwide network of researchers. This work will be instrumental in delivering new products to our Alta Seeds brand and our private label seed customers.”

Prior to joining Advanta, Kidd served as a senior research associate for Ceres Inc. where he supervised an advanced sorghum breeding facility. He gained additional experience working with sorghum as a research technician at Texas AgriLife Research where he helped manage field trials.

Kidd earned a bachelor of science in agronomy from Texas A&M University.

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About Advanta

Advanta US is an operating unit of Advanta, a global seed business that combines proprietary crop genetics and plant breeding capabilities with biotechnology to produce high-quality seed products and solutions for its customers around the world. Advanta is a member of the UPL group of companies.